CommoditieShop.com - I want it all!

LACTOSE

Strategic positioning and new products:
You know the milk business is getting more specialized when cat owners have a choice of reduced-lactose milk products for their feline friends. No kidding: The marketers of Alpo Dairy Cat and Whiskas Ultramilk are targeting kitties with weak stomachs.

Optimal Solutions:
Product options for human milk drinkers are multiplying even faster. In 1992, new milk varieties squeezed their way into dairy cases at the rate of one per week. Many of the them were value-added white milks with nutritional benefits such as extra protein and calcium, acidophilus/bifidus cultures, reduced lactose and reduced cholesterol.
"The goal is to break away from the commodity perception of milk," explains Jeff Princevalle, advertising and promotions manager for Seattle-based Darigold Inc.

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Info

Darigold, in fact, has taken the value-added milk concept further than most processors. In early 1992, having just added reduced-cholesterol 2% milk and nonfat a-B milk to its fluid line, Darigold began formally promoting the "Value Added Milk Family." The family features seven specialty half-gallons. Current side panels depict all seven under the headline, "A Milk to Fit Every Body's Lifestyle" and include 25-cent coupons good toward any variety.

PARTNERSHIP:

Realising that we live in a demanding world, CommoditieShop offers full partnership with its customers. We are therefore familiar with the demand and wishes of our customers. Unlike other companies, CommoditieShop believes in being dynamic and flexible in operation. This makes it possible to serve our customers better and faster.

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